On a brief trip last summer to southern Utah County, I stopped by six dental practices. Four of the six had brand new or nearly brand new offices. All six were in buildings that were well taken care of.
I was struck, though, by a few whose view from the curb was not as appealing as their entry way. Remember that if your patients see only blacktop parking and a cement sidewalk, the perception your practice offers may be a bit bleak.
Curb appeal matters for all dental practices.
A couple of offices were surrounded or completely fronted by parking, with no green space or even room for shrubs. One office had a line of juniper-type bushes along the side of the building.
Now, I grew up in a home with a row of junipers along side our long driveway, and I hated the thought of having to venture into the juniper bushes to retrieve a ball or other play thing. They were poky, sharp, and uninviting. To this day, I still find them uninviting.
Perhaps not everyone has such a view of junipers, but replacing such bushes with some perennials or some flowering bushes would do much to soften the harshness of the cement.
Like someone considering how to raise the value of their home, spending money on your practice’s curb appeal is one of just a few expenses that can actually produce a higher return than the investment.
Todd Christensen
Owner
Assist to Practice
TAWC Enterprises llc
Success@AssistToPractice.com
www.AssistToPractice.com
[...] I mentioned in my post about office “curb appeal,” the first physical impression of your office literally impacts the value of your practice [...]